Partner Story.

Dijagnostika 2000

Performance Marketing Case Study

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Industry

Health

Services

Customer Journey Marketing

INTRODUCTION.

Dijagnostika 2000, a cornerstone in the Adria region’s healthcare sector, understands the significance of a robust digital presence in today’s competitive landscape. Unwilling to leave their digital strategy to chance and risk stagnation, they decisively turned to Blueprint, the industry’s benchmark.

CHALLENGES AND GOALS.

Dijagnostika 2000’s aspirations were clear-cut:

  • Ensure optimal facility utilization while maintaining profitability.
  • Navigate the complex digital waters with an eye on efficient and profitable patient acquisition.
  • Stand out amidst burgeoning competition, emphasizing both quality and reach.

THE SOLUTION

Blueprint, tapping into its vast repository of performance marketing knowledge, designed:

  • Detailed customer journey funnels ensuring prospective patients were efficiently engaged.
  • A rejuvenated Google Ads strategy, stressing on precision targeting.
  • Conversion optimization techniques, further enhancing the profitability per acquisition.

THE SOLUTION.

Blueprint, tapping into its vast repository of performance marketing knowledge, designed:

  • Detailed customer journey funnels ensuring prospective patients were efficiently engaged.
  • A rejuvenated Google Ads strategy, stressing on precision targeting.
  • Conversion optimization techniques, further enhancing the profitability per acquisition.

Outcome

Blueprint’s strategies translated into quantifiable successes for Dijagnostika 2000:

  • Cost Per Lead (CPL), a metric that measures the cost efficiency of marketing campaigns in acquiring new leads, was brought down to an impressively low 1.25 € in 2023, signifying remarkable cost-effectiveness.
  • Achieved a solid count of 6,000 conversions on Google Ads by September.
  • Boosted their online presence with 76,000 unique visitors in 2023.

This strategic approach not only bolstered profitability but also ensured effective utilization of Dijagnostika 2000’s facilities.

CPL

CONVERSIONS

UNIQUE VISITORS

Blueprint comes highly recommended from us for anyone serious about business growth.

Vlatka Prpić Lukač

Marketing Manager

NEXT STEPS.

Further refining and optimization are on the horizon. Blueprint aims to elevate tracking mechanisms and delve deeper into conversion pathways. With more precise targeting and even better returns anticipated, Dijagnostika 2000’s digital future shines bright.

Be smart. Be a Partner.

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