Bathroom & Kitchen Solutions
Grohe Pumping Branding Case.
This one is sweet and simple.
GROHE, a leader in bathroom and kitchen solutions, is renowned for its quality engineering, innovative designs, and commitment to sustainability. Collaborating with Blueprint, they embarked on an ambitious project to amplify their brand presence.
The campaign’s target was to drive as much traffic as possible in one month’s time to GROHE Croatia and GROHE Slovenia, promoting GROHE’s new and disruptive platform for building professionals, architects, and building materials merchants – GROHE-X.
The choice to partner with Facebook and the region’s biggest classified portal and marketplace leader, Njuškalo, was strategic to ensure the best possible traffic/branding ratio. Why not work on branding while driving traffic, right?
To achieve that, attractive and engaging creatives were needed. GROHE’s team excelled in that field, resulting in the whole campaign being a tremendous success.
It was so successful that GROHE achieved all its digital marketing targets for the whole year in only one month of campaigning! This stellar performance showcases not only the strength of GROHE as a brand but also Blueprint’s exceptional expertise in driving impactful results.
Next is to concentrate on SEO optimization and SEO articles to drive targeted traffic for all GROHE’s strategic products and solutions. With the previous success, there’s a shared feeling that this one will be an even greater success story!
The case is enveloped in high-quality design that resonates with the brand—kind of sexy and posh but cutting-edge and high-quality, reflecting both GROHE’s and Blueprint’s ethos.
Martina Džoja Barišić
Leader, Marketing South East Europe, LIXIL EMENA