Partner Story.

Hotel La Luna

A Collaborative Success in Challenging Times

Industry

Travel & Tourism

Services

Customer Journey Marketing
Design

Introduction.

Located in the picturesque fishing village of Jakišnica, Hotel La Luna offers 96 rooms that encapsulate an ideal getaway for couples and families. With breathtaking views of the blue Adriatic Sea and the beautifully landscaped park, the hotel provides a blend of relaxation and activity-rich experiences. Guests can stroll along landscaped promenades or explore bike paths around the hotel. However, the beginning of our journey with Hotel La Luna was marked by a challenging situation that required strategic efforts to turn the tide. With the combined expertise of our partner firm in tourism sales and marketing consulting, the hard work of our performance digital marketing team, and the intrinsic charm of the hotel, we set out on a transformative journey.

Challenges and Goals

Upon the initial evaluation, the situation was truly difficult. The existing state was far from ideal, and we needed to work closely with our client and their esteemed sales and marketing consultant, Mia Vranješ, to devise a strategy that would transcend these challenges. The goal was clear: Achieve profitability and deliver a Return on Advertising Spend (ROAS) that resonates with the brand’s aspirations and potential.

SOLUTION.

Our approach was multi-dimensional, and it involved:

Deep Collaboration with Partner Firm: By synergizing with a renowned partner firm specializing in tourism sales and marketing consulting, we combined our performance digital marketing expertise to craft a robust, results-oriented strategy.

Data-Driven Decisions: Using precise analytics, we developed targeted campaigns, focusing on demographics that resonate with Hotel La Luna’s offerings.

Content That Speaks Volumes: Aligning the campaigns with the hotel’s core values, ambiance, and unique experiences, we created content that would genuinely attract the right audience.

OUTCOME

Through collaboration, dedication, and a nuanced understanding of the market, we achieved:

ROAS of 8.2. A remarkable turnaround from the challenging start, reflecting both our commitment and the inherent appeal of Hotel La Luna.

OUTCOME.

Through collaboration, dedication, and a nuanced understanding of the market, we achieved:

ROAS of 8.2. A remarkable turnaround from the challenging start, reflecting both our commitment and the inherent appeal of Hotel La Luna.

ROAS

“Our collaboration with Blueprint has been nothing short of extraordinary. From the toughest beginnings to the pinnacle of success, their combined effort with the partner firm has delivered outstanding results. They understand our brand, they resonate with our vision, and they deliver. I look forward to our continued partnership and highly recommend them for anyone serious about thriving in the market.”

Mia Vranješ

NEXT STEPS.

Hotel La Luna’s story with us is far from over. We will continue to build on this success, expanding reach, refining strategies, and constantly adapting to market dynamics. Together with our partners, we will keep steering Hotel La Luna toward greater heights, defining new success benchmarks.

Conclusion

Hotel La Luna is more than a hotel; it’s an experience. Together with our dedicated team and partners, we turned challenges into opportunities, crafting a success story that resonates with the brand’s elegance and values. Our collaboration with Hotel La Luna isn’t just about numbers; it’s about dedication, understanding, collaboration, and a future that looks as bright as the Adriatic sun that shines upon this magnificent hotel.