The job of a media planner and purchaser is to reduce advertising costs and maximize business goals! We do that on a daily basis!
The possibilities are endless, and we definitely haven’t mentioned all of them. You just need to get going and start planning because, with a good plan, implementation becomes much more efficient!
The more diversified you are, the more complicated everything becomes, but at the same time, you become more resistant to different market situations.
Direct sales through digital channels offer a whole range of advantages, but this truly does require a whole range of specific skills, a smart strategy, and constant work.