Partner Story.
Arithera
Industry
Health
Services
Customer Journey Marketing
Partnership.
Above & beyond: Working together to create a Customer Journey Mapping to optimize spent and drive Arithera’s digital experience & business.
ARITHERA, one of Croatia’s luminaries in private healthcare, radiates excellence in patient care, boasting a stellar offline brand.
Digital competitors, though, were encroaching on their territory. Enter Blueprint.hr, a partnership initiated to outshine those shadows and reinvigorate ARITHERA’s online presence.
Goal
To orchestrate a harmonious and profitable digital marketing melody.
THE CHALLENGE.
With a respectable $100k/year budget, we faced obstacles such as a web relic, elusive analytics insights, and a CRM that wouldn’t chat with Marketing Channels. Our to-do list was far from short!
THE SOLUTION
We began by meticulously embedding funnel logic into Google Ads and fine-tuning Ads campaigns. Two months later, we had trimmed the monthly spend by 30% and amplified results by 287%.
Still no clear analytics, but ARITHERA’s phones were buzzing, and emails were arriving in droves.
THE SOLUTION.
We began by meticulously embedding funnel logic into Google Ads and fine-tuning Ads campaigns. Two months later, we had trimmed the monthly spend by 30% and amplified results by 287%.
Still no clear analytics, but ARITHERA’s phones were buzzing, and emails were arriving in droves.
Outcome
Through our strategic approach, ARITHERA was able to…
- Decrease monthly spend by 30%
- Boost sessions by +14% YoY
- Enhance conversions by +287%
- Shrink CPA by -43.11%
- Elevate CTR by +78.12%
%
Decrease in Overall Monthly Spent
%
SESSIONS
%
CONVERSIONS
%
CPA
%
CTR
“Working with Blueprint is like a fresh breeze on a sultry day. The blend of warmth and professionalism, infused with enthusiasm and steadfast confidence, fills our team with positivity and drive. Luka and Vladimir exude an electrifying energy that’s downright captivating. Transparent communication, adept problem-solving, and an engaging client relationship make working with agencies a highly positive experience. Thanks to the Blueprint team!”
Lidija Gregurek
Marketing director at Specialty Hospital Arithera
NEXT STEPS.
The next phase is exciting! We’ll expand to Facebook and Instagram, employing enticing video creatives. We’ll also consult on UX and UI for the new web, lead a digital transformation focusing on precise analytics, and delve into SEO, copywriting, SMS campaigns, email automation, and newsletters.
ARITHERA, prepare for more growth. The digital adventure is far from over!
Be smart. Be a Partner.
