Partner Story.

Arithera

Terra Park Logo

Industry

Health

Services

Customer Journey Marketing

Partnership.

Above & beyond: Working together to create a Customer Journey Mapping to optimize spent and drive Arithera’s digital experience & business.

ARITHERA is one of the Croatia’s leading private clinic’s renowned for excellence in every part of patients treatment with an established off line brand.

They saw the competition’s heavy presence in the digital space that naturally, slowly but steady, drew off a new customer acquisition from them.

After trying with several agencies and in house solutions, ARITHERA has started a journey with Blueprint.hr

Goal

Goal was to establish profitable digital marketing.

THE CHALLENGE.

Although we had a respectable budget at our disposal (100k $/Y), we have encountered on several hurdles.

Outdated web that was in the middle of redesign, almost complete lack of the analytics insights of the previous campaigns and CRM that doesn’t communicate with Marketing Channels.

So obviously, we had a lot to work on.

THE SOLUTION

We started carefully by slowly implementing the funnel logic into the Google Ads and optimizing the Ads campaigns.

After two Months time, we have lowered the monthly spent by 30% while achieving better results by 287%.

However, we still have a long road ahead of us because there still isn’t any serious analytics in place.

We only know that ARITHERA has a problem because the telephones just can’t stop ringing and email’s are coming in like crazy 😊

THE SOLUTION.

We started carefully by slowly implementing the funnel logic into the Google Ads and optimizing the Ads campaigns.

After two Months time, we have lowered the monthly spent by 30% while achieving better results by 287%.

However, we still have a long road ahead of us because there still isn’t any serious analytics in place.

We only know that ARITHERA has a problem because the telephones just can’t stop ringing and email’s are coming in like crazy 😊

Outcome

Through the use of Google, Arithera was able to…

  • Decrease monthly spent by 30%
  • +14% Increase in Sessions YoY
  • +287% Increase in Calls and Consultancies
  • Decreased CPA by -43.11%
  • Increased CTR by +78.12%

%

Decrease in Overall Monthly Spent

%

SESSIONS

%

CONVERSIONS

%

CPA

%

CTR

“Working with Blueprint is a real refreshment for us. An intimate but also very professional approach, combined with enthusiasm and absolute faith in achieving the set goals, gives our entire team a ‘wind in the back’ and positive enthusiasm in facing the challenges of digital marketing.

Luka and Vladimir carry with them a driving energy that no one can remain indifferent to. They are the initiators of change, the bearers of new trends, leaders in the knowledge they are happy to share with all team members.

Transparency in communication, detection and understanding of problems, accessibility to the client and speed in solving tasks have shown us that working with agencies can be a very pleasant and positive experience. Thanks to colleagues from Blueprint!.”

Marta Slišković

Lidija Gregurek

Marketing director at Specialty Hospital Arithera

NEXT STEPS.

We are going to start with Facebook and Instagram to drive to ARITHERA even more targeted traffic. Of course, video creatives are a must.

Along with FB&IG, we are consulting on UX and UI on new web and leading the digital transformation that is focused to provide exact analytics and data by connecting the CRM and Google Analytics.

That alone will enable us to control the spent and drive concrete sales to ARITHERA.

You probably have already guessed, SEO, copywriting, SMS campaigns, email automation and newsletter is to follow so ARITHERA will probably need to employ even more customer care people 😉

Be smart. Be a Partner.

1 + 8 =