Partner Story.

AVIVA Polyclinic

Enhancing Market Share and Profitability in the Adria Region Through Performance Marketing

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Industry

Health

Services

Customer Journey Marketing

Introduction.

AVIVA, the flagship policlinic under the Arsano Group—recognized as the largest privately held hospital and policlinic group in the Adria region—had always been at the forefront of private healthcare. Yet, with an ever-evolving market, rising competition, and the inherent challenges of the healthcare industry, AVIVA aimed to excel even further. To achieve this, they turned to Blueprint, renowned for its top-tier performance marketing strategies.

CHALLENGES.

  • The competition in the private healthcare sector of the Adria region was intensifying.
  • Rising operational costs were a significant concern, making profitability more elusive.
  • There was a pressing need to find a way to distinguish AVIVA from the myriad of other healthcare providers.

THE SOLUTION

Blueprint, with its renowned performance marketing expertise, was engaged to drive AVIVA’s market share and profitability. Our team:

  • Introduced a detailed customer journey funnel, enabling more precise targeting and improved conversion rates.
  • Tapped into previously neglected advertising channels, especially META, opening up a new avenue for potential clients.
  • Pioneered the shift towards an e-commerce operational mindset within the healthcare sector, streamlining operations and improving efficiency.

THE SOLUTION.

Blueprint, with its renowned performance marketing expertise, was engaged to drive AVIVA’s market share and profitability. Our team:

  • Introduced a detailed customer journey funnel, enabling more precise targeting and improved conversion rates.
  • Tapped into previously neglected advertising channels, especially META, opening up a new avenue for potential clients.
  • Pioneered the shift towards an e-commerce operational mindset within the healthcare sector, streamlining operations and improving efficiency.

Outcome

  • CPL (Cost Per Lead) was reduced from 23.22 € (in 2022) to just 3.22 €. This strategic reduction allowed a fresh 40% of the budget to be reallocated towards acquiring new customers.
  • The introduction of e-commerce principles led to transactions worth +350,000 EUR. This shift not only translated to an increase in online conversions but indirectly signaled an enhancement in the clinic’s financial standing.
  • By 1st September, there were 29,000 conversions on Google Ads.
  • The total number of unique users on the website for 2023 soared to 456,000.

%

Budget savings

CONVERSIONS WORTH

GAds CONVERSIONS

UNIQUE WEBSITE USERS

“Working with Blueprint has been a transformative experience for Aviva Policlinic. Their strategies have not only strengthened our digital presence but have impressed us so much that we sincerely recommend them if you are serious about your marketing endeavors.”

Marija Krištović

Digital marketing specialist

NEXT STEPS.

Blueprint’s continued collaboration with AVIVA will focus on detailed success tracking in terms of profitability. The overarching goal is to continually refine and optimize strategies to ensure AVIVA not only retains its current market position but also grows exponentially in the future.

Be smart. Be a Partner.

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