Bathroom & Kitchen Solutions
Grohe Pumping Branding Case.
This one is sweet and simple.
This campaign’s target was to drive as much traffic as possible in one month time to https://www.grohe.hr/hr_hr/ and https://www.grohe.si/sl_si/ in order to promote GROHE’s new and disruptive platform for building professionals, architects and building materials merchants – https://www.grohe-x.com/hr-hr/.
We decided to go with Facebook and region’s biggest classified portal and marketplace leader with over 50% reach on the market, https://www.njuskalo.hr/ in order to ensure the best possible traffic/branding ratio. Because why not work on branding while driving traffic right?
To achieve that, we needed attractive and engaging creatives. GROHE’s team did a great job in that field so the whole campaign was a great success.
It was that much successful, so GROHE achieved all its digital marketing targets for the whole year in only one month campaigning!
Next is to concentrate on SEO optimization and SEO articles in order to drive targeted traffic for all GROHE’s strategic products and solutions.
We have the filling this one will be even greater success story!
Martina Džoja Barišić
Leader, Marketing South East Europe, LIXIL EMENA