Partner Story.
Terra Park | Pag
Industry
Travel & Tourism
Services
Customer Journey Marketing
Design
Partnership.
Above & beyond: Working together to create a Customer Journey Mapping to optimize spent and introduce Terra Park’s brand to the international stage.
TERRA PARK opened its doors, not only as a rebranded company. Rather as a completely new company with 2 Camp locations, new funding, rebuilding and repositioning these 2 Camps as 2 new High Quality Campsites with Top Level Services.
The main challenge was to finalise everything in the middle of the lockdown due to the covid-19 pandemic facing uncertainty regarding demand for travel in general.
Luckily, TERRA PARK’s exceptional management refused to stop believing in the 2 camp’s great location enhanced with excellent service standards and operational know-how.
However, as the holiday season was dangerously close, they needed to start investing in online campaigns to drive booking and concrete sales.
Challenges and Goals
In the midst of the COVID-19 lockdown, Terra Park was about to embark on a new era, launching two high-quality campsites with top-level services. They were driven by exceptional management and an unshakable belief in their locations. Yet, the clock was ticking as the holiday season approached, and the question loomed: How to drive bookings and concrete sales with the right investment?
THE CHALLENGE.
We needed the right creatives for Facebook and getting the velocity to test different options to understand what sells.
Finding target audiences that bring us over 4x ROAS and are scalable. Testing different scaling strategies and finding the ones that work for this account.
Before
THE SOLUTION
Blueprint, with precision and innovation, moved to stabilize and optimize Terra Park’s online presence. Our approach was twofold:
A Well-Tuned Customer Journey: From website optimization to controlled funnel communication, we sculpted a digital experience.
Dynamic Campaigns: From Facebook creatives to agile adaptations to the ever-changing COVID-19 market, we laid a foundation for success, scalability, and future growth
After
THE SOLUTION.
Blueprint, with precision and innovation, moved to stabilize and optimize Terra Park’s online presence. Our approach was twofold:
A Well-Tuned Customer Journey: From website optimization to controlled funnel communication, we sculpted a digital experience.
Dynamic Campaigns: From Facebook creatives to agile adaptations to the ever-changing COVID-19 market, we laid a foundation for success, scalability, and future growth.
Outcome
Our partnership yielded extraordinary results:
- Direct bookings surged to 50% of all bookings generated.
- Sessions increased by an astonishing +312% YoY.
- Occupancy rates soared to 85% during peak seasons.
- Return on Advertising Spend (ROAS) scaled impressively across channels.
These aren’t just numbers; they are a testament to a thriving business model reshaped for success.
%
Share of Direct Bookings in 2021
%
ROAS
%
SESSIONS
%
GOOGLE ROAS
%
CTR
“Excellent and fast professional support… Blueprint is an indispensable partner in our work. They are always available for our inquiries; the cooperation is relaxed and professional. We look forward to continuing this successful collaboration 
.”
Marta Slišković
Sales & Marketing Manager at Terra Park Campings & Holiday Homes
NEXT STEPS.
Our journey with Terra Park is far from over. From designing a cutting-edge digital ecosystem to implementing automation and a content strategy aligned with paid media campaigns, we are committed to scaling growth and maximizing profitability. Our proactive, tailored approach will continue to drive bookings and increase the profit margin Year on Year.
Conclusion
In a world where travel was fraught with uncertainty, Terra Park and Blueprint forged a partnership that went above and beyond. This success story isn’t just about numbers and strategies; it’s about a vision realized, a brand reborn, and a future filled with promise.
Be smart. Be a Partner.
