Partner Story.
Tvornica Snova
Industry
E-Commerce
Baby & Toys Industry
Services
Customer Journey Marketing
Partnership.
Above & beyond: Collaborating to architect a Customer Journey Marketing strategy that optimizes spend and scales the Tvornica Snova brand.
When one thinks of potential, we envision our client Tvornica Snova, the Croatian innovator specializing in personalized children’s books. With big dreams and aspirations, they entrusted us to scale their brand both domestically and internationally.
Goal
Scale the brand, maintaining profit margins and CPA targets.
THE CHALLENGE.
Restructuring Google and Facebook campaigns to create scalable, realistic goals required a blend of emotion-driven creativity and rigorous number-crunching. With an in-house team dedicated to the brand’s essence, we navigated the critical Black Friday test and embarked on expansion into the Polish and Serbian markets.
It’s more than just numbers; it’s about smiles on children’s faces and closer family bonds.
THE SOLUTION
Precision-Driven Strategy for a Heartfelt Brand
Restructuring Campaigns: Using Blueprint’s best practices, we overhauled Google and Facebook campaigns, reducing CPAs and enhancing ROAS.
Creative Education: Emphasizing the creative aspect and aligning with Facebook’s standards, we cultivated a rich emotional resonance within the brand.
Landing Page Optimization: Minor UX changes led to substantial performance increases, setting the stage for robust growth.
Content & Community Engagement: Encouraging deeper involvement in content marketing and community management, we fostered brand ambassadors and amplified customer satisfaction.
Every step meticulously planned, every action guided by data, yet inspired by love for children.
THE SOLUTION.
Precision-Driven Strategy for a Heartfelt Brand
Restructuring Campaigns: Using Blueprint’s best practices, we overhauled Google and Facebook campaigns, reducing CPAs and enhancing ROAS.
Creative Education: Emphasizing the creative aspect and aligning with Facebook’s standards, we cultivated a rich emotional resonance within the brand.
Landing Page Optimization: Minor UX changes led to substantial performance increases, setting the stage for robust growth.
Content & Community Engagement: Encouraging deeper involvement in content marketing and community management, we fostered brand ambassadors and amplified customer satisfaction.
Every step meticulously planned, every action guided by data, yet inspired by love for children.
Outcome
Tvornica Snova’s digital transformation led to:
- Increase YoY Revenue by 28%
- Increase YoY ROAS to 350% (25% increase)
- Decrease YoY CPA by -26%
- Raised YoY Google ROAS to 2754%
- Increased YoY CTR by +335%
%
Increase YoY Revenue
%
ROAS
%
CPA
%
GOOGLE ROAS
%
CTR
“Our partnership with Blueprint was a revelation. Finding a team with profound digital expertise and a laser focus on ecommerce was paramount to our success.”
Goran Galetić
CEO & Co-Founder of Tvornica Snova
NEXT STEPS.
With the international expansion underway, unique market strategies are being crafted for Serbia and Poland. This includes culturally relevant creatives and flawless translations, along with an optimized customer journey for each market.
Building brand awareness in these markets is a complex but invigorating challenge. Working hand-in-hand with Tvornica Snova’s in-house marketing team, we’re fueled by anticipation for imminent results.
A Digital Native Brand With Heart
Tvornica Snova is more than a brand; it’s a mission to spread joy and familial warmth. Yet, behind the emotion is a sophisticated, cutting-edge performance digital marketing strategy. We channel this love for children into our approach, ensuring growth, scalability, and tangible results.
Our work with Tvornica Snova is a testament to the power of marrying high-level digital marketing acumen with authentic brand emotions. The future looks bright, and the best is yet to come.
Be smart. Be a Partner.
