Performance Marketing Case Study
Customer Journey Marketing
Urocentar, with its longstanding reputation in the Adria region for top-notch urological care, has always been at the forefront of medical excellence. Recognizing the ever-evolving digital terrain and the importance of a solid digital strategy, they didn’t want to take any chances. Consequently, they reached out to Blueprint.
Urocentar’s objectives were crystal clear:
- Achieve peak facility utilization without compromising profitability.
- Tackle the intricate digital marketing landscape, aiming for efficient, profitable patient acquisition.
- Differentiate themselves in an increasingly competitive market, all the while underscoring their quality and extensive reach.
With Blueprint’s deep-seated expertise in performance marketing, the following strategic initiatives were undertaken:
- Creation of detailed customer journey funnels to ensure every potential patient encountered a seamless experience.
- A revamped Google Ads strategy, honing in on precision targeting.
- Implementing conversion optimization strategies to heighten profitability with each new patient lead.
The results of this collaboration were nothing short of outstanding for Uro-centar:
- The Cost Per Lead (CPL), an essential metric highlighting the cost-efficiency of marketing endeavors in securing new leads, was remarkably reduced to 1.25 € in 2023.
- Secured 1,300 conversions on Google Ads by September.
- Amplified their online visibility with a staggering 80,000 unique visitors in 2023.
This methodical approach fortified Uro-centar’s profitability while ensuring their facilities were optimally utilized.
“For anyone aspiring for growth and progress, we recommend Blueprint.”
Digital marketing specialist
Continued refinement and deeper analytics are the future focuses. Blueprint aims to further enhance tracking accuracy and delve even more into the intricacies of conversion channels. With pinpoint targeting and superior returns in sight, the future for Uro-centar’s digital endeavors looks immensely promising.